About basket4ballers

Every time, you'll find these values at events organized all over France for our community: the b4b Family. Le Brasier, our 3x3 tournament, showcases young Parisian talent and passes on the streetball heritage from an early age. Elle Retourne Le Game, our 100% women's tournament, in partnership with the Basket Center in Strasbourg, has become one of the biggest women's 3x3 tournaments in France, demonstrating the power of our players and the bright future of women's basketball.

The history of basket4ballers in a few dates:

	2024	the start of a new era with b4b Origins This second half of 2024 marks the start of a new era. On August 30, 2024, basket4ballers released the first performance pair in its history, the b4b Origins. The concept is unprecedented, since it allows each player to choose from 4 Big Bang-inspired colors, for a total of 16 possible combinations. Unique, cosmic and singular, Origins has quickly established itself as a versatile and comfortable pair, suitable for a wide range of basketball players looking for performance and inimitable style on the court.
an unforgettable 15th anniversary 2024 marks the 15th anniversary of basket4ballers. To mark the occasion, b4b has signed its first collaboration with Puma around a performance pair: the All-Pro Nitro. Named Joker, this mismatch colorway pays homage to those who have made the basket4ballers adventure possible.	2024
	2023	the emergence of the b4b brand After investing in the performance socks market, basket4ballers, via its b4b brand, has presented its first textile collection, "Les fondamentaux". Made in France and designed for basketball players, it proudly embodies the values of the basket4ballers group.
Paris flagship store opens Two years later, the basket4ballers flagship store opened in Paris, at 31 Rue de Rivoli, opposite the Hôtel de Ville. Offering a truly phygital experience, blurring the boundary between physical and digital stores, multiple innovations such as the b4b Perfect Fit scanner and multiple kiosks maximize the customer experience while fostering the development of the Parisian basketball community. The opening also marks the beginning of a rebranding of the store, with the introduction of the b4b brand, accompanied by a new logo and new colors.	2021
	2019	opening of the Strasbourg pilot store To celebrate its 10th anniversary 8 years later, basket4ballers has taken the omnichannel turn with the opening of a pilot store in Strasbourg. Located in the heart of Strasbourg, the 200m2 store is fully dedicated to the world of basketball.
opening of the first shop in Strasbourg With headquarters and stock relocated to Strasbourg in 2011, demand from Strasbourg ballers soon exploded. The stock was then opened to the public at 5 rue de Châtenois, making this location the first physical basket4ballers boutique. In the face of growing demand, stock management soon had to be outsourced, leading to the closure of the Strasbourg outlet.	2011
	2009	website creation basket4ballers was born in 2009 from a simple observation: basketball is the second most popular team sport in France, but it's hard to get hold of quality equipment, especially the performance pairs found at the highest level on European and world floors. From this observation, basket4ballers was developed in a cellar in the Haut-Rhin region, in the form of an e-commerce site.

The b4b brand

Créée en 2021, la marque b4b naît de la volonté de proposer aux amateurs de basket une plus large gamme d'articles dédiés à la pratique du basket et célébrant également la culture b-ball. Après la sortie d'une première gamme de chaussettes performance, b4b a proposé en 2023 une première collection textile complète nommée Les fondamentaux, avant de voir plus grand en 2024 avec l'arrivée d'une première paire performance, la b4b Origins.

Our commitments:

A textile line 100% made in Europe

Committed to local production and the know-how of European workshops, we produce 100% of our textile range in Europe, particularly in France for our t-shirts, sweatshirts, shorts and jerseys, just a few dozen kilometers from our Strasbourg headquarters.

A guarantee of quality and sustainability, Made in Europe is also a logical choice in favor of production and supply chains that are more respectful of the environment and society.

Eco-designed manufacturing

In line with this desire to minimize the environmental impact of our products , we have sought to use the most environmentally-friendly materials , such as :

• organic cotton or other recycled materials for the majority of our textile range
• cardboard packaging made, in particular, from recycled materials

A committed supply chain

Located entirely in France, basket4ballers stock is managed by our logistics partner. He has been committed for years to reconciling economic profitability with a positive impact on society and the environment.

In 2022, he decided to be audited in order to measure his impacts, and was certified BCorp in 2023, becoming the 2nd certified logistician in France. BCorp is a designation based on meeting the standards of 3 pillars:

• social and environmental performance,
• public transparency,
• legal liability