The retro Spring 2022 collection from the Jumpman brand remains true to its philosophy, with a desire to manage a very specific release schedule. Jordan Brand, as usual, is constantly innovating, with extended models and sizes for women, the use of sustainable materials and a few little surprises.

As a sneaker head, I sometimes discuss sneaker news. The different releases, the pairs that left their mark on me in my youth, on and off the pitch. But let's be clear: the Jordan 11, G.O.A.T's favorite pair, is THE sneaker. The one everyone agrees on.  

Designed by Tinker Hatfield at the request of "His Airness", who wanted to be able to wear his pair in a suit as well as on the floor. Its patent leather makes it instantly recognizable, but the beauty of this pair goes much deeper than that.

On the occasion of the 75e anniversary of the NBA, the partnership between Nike and the NBA presents us this season with the new City Edition collection: Mixtape. This collaboration between the NBA and the Swoosh brand, which has been in existence since 2017, advances basketball culture and highlights the history of the various NBA franchises.

Basket4ballers opens its new boutique in Paris. A digital and connected place, where the customer experience is a priority. Digital terminals, a connected wall and a state-of-the-art footscan are available to every visitor.

This year, the Lebron 18 is adorned with a now mythical color from Lebron James' line of performance shoes: The Dunkman.

A legitimate descendant of the NIke Air Mag from Back to the Future, which sold for tens of thousands of dollars, and the Nike Hyperadapt, which sold out in seconds when it was released at a price of 700 euros, the Adapt BB 2.0 is a far more ambitious return to the future than anything that's come before. Priced at €349.90, the...

Jumpan is offering its Neon Jordan 4 SE a few days ahead of Air Max Day, with inspiration that leaps off the page. Jordan Brand was inspired by the famous Air Max 95 released 25 years ago.

Using the same "neon" colorway and "wolf grey" on a classic Jordan 4 base, the brand pays tribute to the Am95....

The votes are in, and the teams for this year's 70th All-Star Game have been revealed. The two teams led by the two monsters Giannis Antetokoumpo and Lebron James will face off on February 16 at Chicago's United Center. Indeed, for the first time in twenty-five years the All-Star...

Last week, Paul George revealed the design of his fourth signature shoe, the Nike PG4. Initially presented in a simple black, white and sky blue colorway, it is now unveiled in the much-anticipated "Gatorade Gx regency purple" colorway.

On the technological side, the PG4 features the Air Strobel, which Nike...

The NBA season has come to an end, with the 2019 Finals pitting the Golden State Warriors against the Toronto Raptors. For the last time this season, we were able to admire the pairs of shoes worn by the players. Here's a roundup of the NBA's finest basketball shoes!

The Raptors are...

In just over two weeks' time, the famous streetball tournament known as "Le Quai 54" will be taking place in Paris! The event is celebrating its 15th anniversary this year. Le Quai 54, which for some years now has enjoyed a prestigious partnership with the G.O.A.T. brand, is the sponsor of one of the...